Singapore is a city of luxury that plays host to lavish social life and many designer brands. But there’s one home-grown luxury that few talk about: access to clean water.
Last month, Lien AID launched a pop-up luxury water bar in the city and invited hundreds of guests inside for an exclusive taste of Ô – the most expensive water in Asia priced at SGD $1,260 a bottle.
People flocked in for a free taste of Asia’s most expensive water – which is pH balanced, rejuvenating, hydrating and most of all, very refreshing.
Then, they realised that the luxury water was not quite what it seemed.
Eau does not actually exist.
Inside each bottle is 100% clean water, which is readily available to us here. But in our neighbouring countries, clean water can be up to 1,260 times less affordable than in Singapore.
For millions of Asia’s rural poor, water is luxury.
But it shouldn’t be.
More than 200 million rural poor in Asia still lack access to clean water. Lien AID is an international non-profit committed to enabling sustainable clean water access for Asia’s rural poor. Watch the full video below and learn more about how you can help at waterisluxury.sg.
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