“We have the ability to provide clean water for every man, woman and child on the Earth. What has been lacking is the collective will to accomplish this. What are we waiting for? This is the commitment we need to make to the world, now.” – Jean-Michel Cousteau

Local freshwater resources are increasingly strained by competing demands from population growth and economic development. This is further exacerbated by increasing pollution as well as the effects of climate change. Rural poor communities who depend directly on these resources are the most vulnerable to the impacts in both the quantity and quality of available freshwater resources.

Business both big and small depend on clean water as well as the health and development of the communities they operate in. Responsible water use and management by business as well as corporate social investments in access to clean water and sanitation can enable vulnerable rural poor communities in Asia to benefit from better health and improved livelihoods.